Kaan - Resume

Kaan Un

Founder and GTM Engineer

Founder of Traction IT, a GTM engineering agency that runs marketing and outreach for founder teams. Background as a solutions engineer and forward deployed engineer across enterprise banking, fintech, and AI products. Dual background in Applied Mathematics and Computer Science.

Experience

Founder & GTM Engineer - Traction IT

2025 - Present - Toronto, ON

  • Run marketing and outreach for founder teams end to end, delivering 5 qualified leads within 24 hours of a 15 minute discovery call.
  • Built a four stage system covering buyer signal mining, qualification, founder voice outreach from the client inbox, and retention triggers that catch churn before it appears.
  • Engineered enrichment and personalization pipelines in Clay and Apollo, wired to multi-agent workflows in Cursor for account research and opener generation at scale.
  • Stood up custom outbound over SMS and phone, shipped the marketing site on Next.js and Vercel, and publish The Traction Memo, a weekly buyer signal teardown.

GTM Engineering Consultant - Venture Backed Startup (Confidential)

2026 - Present - Toronto, ON / Remote

  • Retained to expand and harden GTM infrastructure as the company scales outbound operations.
  • Rebuilt the lead routing and enrichment layer in Clay, standardizing account scoring and signal capture across the pipeline.
  • Advise on GTM tooling selection, data hygiene, and outbound experiment design against the ideal customer profile.

Forward Deployed Software Engineer - Masraff International

2024 Jul - 2025 Mar - New York, Remote

  • Collaborated directly with customer success and sales teams to translate business requirements into executable technical solutions, resulting in 3 new feature implementations that increased customer satisfaction by 25%.
  • Developed full stack solutions using React and C# processing 4M+ user records with 20% improved data fetching efficiency.
  • Trained under Ex-Palantir leadership on HyperAuto methodologies, cutting constraint identification and action planning from weeks to under an hour.

Solutions Engineer - Netoloji Software International

2022 Jun - 2024 Jun - Remote / In Person

  • Primary technical liaison for enterprise banking and financial institution clients, running product demonstrations and high-security database implementations.
  • Established North American branch operations, leading 3 software and systems engineers across cloud architecture and data warehousing, at 99.9% uptime for 200+ banking users.
  • Built PowerShell and T-SQL automations improving system uptime by 25%, with disaster recovery under a 1 hour RTO.

Technical Product Lead - Cogent Integrated Business Solutions

2023 Mar - 2023 Oct - MI, United States

  • Directed 15 researchers and data scientists, turning manual prospecting into a serverless SaaS product that cut researcher effort by 80% and lifted qualified leads by 35%.
  • Architected end to end solutions combining web scraping, geographical data analytics, and Random Forest models at 90% client prediction accuracy.

Community & Events Organizer - AI Tinkerers Ottawa

2024 - 2026 - Ottawa & Toronto, ON

  • Organized 400+ attendee hackathons, 9+ Cursor Meetups, and hacker houses across Ottawa and Toronto.
  • Represented Cursor, Vercel, Clay, and Perplexity at partner events and enterprise workshops.

Education

Honours BSc. Applied Mathematics - University of Ottawa

BSc. Computer Science (Data Science) - University of Ottawa

Certifications

  • Cursor Ambassador
  • Clay Ambassador
  • Lovable Ambassador
  • AWS Cloud Practitioner

Links

linkedingithubwebsitetwittertractioncal