$0M
Pipeline Influenced
Revenue pipeline impacted by GTM engineering work.
PIPELINE VELOCITY +18%WIN RATE +21%CYCLE TIME -17%SIGNAL DENSITY HIGHPIPELINE VELOCITY +18%WIN RATE +21%CYCLE TIME -17%SIGNAL DENSITY HIGH
GTM Engineering
Kaan Un
Engine ↗
Founder of Traction IT. We run your marketing and outreach so you stay on product and customer calls. Built for sales velocity, technical proof, and enterprise close confidence.
Live Signal
Velocity Metrics
0%
Win Rate Lift
Average improvement in technical opportunity conversion.
0%
Cycle Time Reduction
Decrease in average deal cycle length.
0+
Qualified Meetings
Meetings generated with enriched account intelligence.
Playbook Layers
Capability Stack
Field Notes
Market Dispatches
2026-08-03
Let’s talk sales
It’s been the unfair advantage of many of the conquerors, innovators and leaders of the past.
salesfounder-led-salesoutbound
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2026-03-20
Feedback cycles, Moats, Siege tactics
The speed and quality of your feedback cycles will shape your future. The question is will you use this information to conquer, or will you find solace in misplaced comfort?
strategymoatsfeedback-loops
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2026-03-12
Building an Outreach Engine: Compute, Positioning, and Niche
A lot of compute goes into nailing down the niche, presence and positioning of different companies and sponsors.
14 likes1 comments
outreachautomationsponsorships
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2026-03-11
Trust Beats Ad Spend: Lessons from Burning $1K on LinkedIn Ads
Technical precision is useless if it contradicts human psychology. Ads buy visibility, but authentic content builds the trust that converts.
11 likes
linkedin-adsmarketingtrust
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2026-02-24
There is only one metric that matters in the fog of war: Conversion
One word, conversion. Are you paying buckets of cash to acquire one customer? Good. Let's discuss how not to do that.
conversiongtmmetrics
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2026-02-10
Your Pipeline Accelerates Toward Failure on Unverified Inputs
Wrong data eliminates efficiency. It reduces throughput. It transforms your funnel into a void.
9 likes
data-enrichmentgtmpipeline
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