Marketing

KaanUnwriteswhatsells.

Narrative systems for founders and teams who need clear positioning and repeatable publishing momentum. Kaan Un runs Traction IT: we run your marketing and outreach, you stay on product and customer calls.

3.4M

Content Impressions

Cross-platform visibility generated through narrative systems.

48%

Engagement Growth

Increase in meaningful engagement across key channels.

180+

Narratives Shipped

Positioning and campaign narratives published.

67%

Audience Retention

Readers returning for follow-up pieces and updates.

Editorial Building Blocks

Messaging Toolkit

Positioning and Messaging

Positioning Workshops

Clarifies market alternatives and differentiated value.

Positioning and Messaging

Value Proposition Design

Creates audience-specific narratives rooted in outcomes.

Positioning and Messaging

Copy Editing

Refines language for clarity, specificity, and conversion.

Publishing Systems

Content Calendars

Builds repeatable publishing rhythms with strategic intent.

Publishing Systems

Social Distribution

Repurposes core ideas across channels without losing quality.

Publishing Systems

Audience Analytics

Tracks engagement signals to improve story-market fit.

Publishing Rhythm

Latest Essays

Feedback cycles, Moats, Siege tactics

2026-03-20

Feedback cycles, Moats, Siege tactics

The speed and quality of your feedback cycles will shape your future. The question is will you use this information to conquer, or will you find solace in misplaced comfort?

strategymoatsfeedback-loops
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Trust Beats Ad Spend: Lessons from Burning $1K on LinkedIn Ads

2026-03-11

Trust Beats Ad Spend: Lessons from Burning $1K on LinkedIn Ads

Technical precision is useless if it contradicts human psychology. Ads buy visibility, but authentic content builds the trust that converts.

11 likes
linkedin-adsmarketingtrust
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Five Landing Environments, One Codebase

2026-02-22

Five Landing Environments, One Codebase

I rebuilt my portfolio as five distinct landing environments. Each one transforms based on user intent with unique 3D assets and design systems.

23 likes3 comments
portfoliodesign-systemsweb-development
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What I Mean When I Talk About Builders

2026-02-16

What I Mean When I Talk About Builders

Strip a city of its buildings and you have a wasteland. Strip a company of its builders and you have a pitch deck full of promises.

56 likes8 comments
buildersexecutionleadership
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When Differentiation Flatlines, Everyone Suffers

2026-02-15

When Differentiation Flatlines, Everyone Suffers

We are drowning in identical agents, identical use cases, near identical moats. You eliminate price competition through product differentiation, or you eliminate your margins.

8 likes1 comments
product-differentiationcompetitionpricing
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From Stylistic Consistency to Design Systems That Transform

2026-02-13

From Stylistic Consistency to Design Systems That Transform

I used to chase stylistic consistency across every project. Then I built five experiences inside one codebase.

10 likes
design-systemscopywritingweb-apps
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Read all 14 posts →

Recent Events

Speaking & Workshops

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