Kaan - Resume

Kaan Un

GTM Engineer

Founder of Traction IT, a GTM engineering agency. I build data enrichment pipelines, outbound engines, and qualification systems that turn raw buyer signals into revenue. Cursor, Clay, and Lovable Ambassador with hands on experience across the full GTM stack, from intent based list building to sponsor outreach automation to paid ad targeting.

Experience

Founder & Lead GTM Engineer - Traction IT

2025 - Present - Toronto, ON

  • Run marketing and outreach for founder teams end to end, delivering 5 qualified leads within 24 hours of a 15 minute discovery call.
  • Built a four stage system covering buyer signal mining, qualification, founder voice outreach from the client inbox, and retention triggers that catch churn before it appears.
  • Engineered enrichment and personalization pipelines in Clay and Apollo, wired to multi-agent workflows in Cursor for account research and opener generation at scale.
  • Stood up custom outbound over SMS and phone, the channels that stay hard to configure and convert because of it. Shipped the marketing site on Next.js and Vercel and publish The Traction Memo, a weekly buyer signal teardown.

GTM Engineering Consultant - Venture Backed Startup (Confidential)

2026 - Present - Toronto, ON / Remote

  • Retained as consultant to expand and harden GTM infrastructure as the company scales outbound operations.
  • Rebuilt the lead routing and enrichment layer in Clay, standardizing account scoring and signal capture across the pipeline. Instrumented outreach sequencing and retention triggers so the internal team runs the system without agency support.
  • Advise on GTM tooling selection, data hygiene, and outbound experiment design against the ideal customer profile.

Clay Club Host and Co-Founder - Clay Club Toronto & Double Down Hacker House

2026 Jan - Present - Toronto, ON

  • Host the Clay community in Toronto, teaching enrichment tables, waterfall lookups, and signal driven outbound to GTM operators and revenue teams.
  • Built and operate a 7 person founder cohort focused on marketing and distribution, with weekly Friday demos.

GTM Data Engineer - University of Ottawa, Government Funded Research

2025 - Present - Ottawa, ON

  • Converted highest paying B2C clients into a refined ICP by enriching customer data with employment, location, industry tenure, and compensation estimates through custom pipelines.
  • Built targeted ad campaigns for Google, Meta, and LinkedIn from enriched customer segments, improving click through and conversion rates over generic campaigns.
  • Designed a custom data enrichment pipeline using Clay and developer tools to feed audience intelligence directly into ad platforms.

Data Scientist - Masraff International

2024 Jul - 2025 Mar - New York, Remote

  • Collaborated directly with customer success and sales teams to translate business requirements into technical solutions, resulting in 3 new feature implementations that increased customer satisfaction by 25%.
  • Fine tuned LLMs for OCR and built a benchmarking workflow that accelerated project delivery by 60%. Designed React dashboards on 4M+ user purchase records with 20% improved data fetching efficiency.

Business Development & Sales Engineer - Netoloji Software International

2022 Jun - 2024 Jun - Remote / In Person

  • Started as a BDR sourcing and closing overseas customers for on prem enterprise software, then owned product demos, technical showcases, and onboarding so new international accounts reached first value.
  • Kept existing business partners current on releases and enterprise software changes, cutting support overhead by 30%. Delivered bilingual technical training that enabled partner self-service.

Core Organizer - AI Tinkerers Ottawa

2024 - 2026 - Ottawa, ON

  • Built an inbound qualification pipeline that auto qualifies event sign ups by scraping LinkedIn profiles and portfolios, summarizing competencies, and matching them against event content to score attendee fit.
  • Architected a sponsor outreach pipeline that ingests event KPIs, matches them to sponsor profiles, runs deep enrichment on each company, generates a custom alignment slide deck, and drafts outreach emails.

Education

Honours BSc. Applied Mathematics - University of Ottawa

BSc. Computer Science (Data Science) - University of Ottawa

Certifications

  • Cursor Ambassador
  • Clay Ambassador
  • Lovable Ambassador
  • Former Perplexity Campus Strategist (2024 Nov - 2025 Apr)

Links

linkedingithubwebsitetwittertractioncal