Kaan - Resume

Kaan Un

Positioning and Content Systems Strategist

I turn expertise into clear narratives that win trust and drive action. Founder of Traction IT, where the whole offer rides on one line of copy and every opener is written in the client's own voice. My work blends positioning strategy, design systems, and copy frameworks informed by David Ogilvy and Emma Stratton.

Experience

Founder & GTM Engineer - Traction IT

2025 - Present - Toronto, ON

  • Built the agency on a one-line promise: we run your marketing and outreach, you stay on product and customer calls.
  • Write founder voice outreach sent from the client inbox, grounded in live buyer signals such as funding, hiring, and launches rather than templates.
  • Publish The Traction Memo, a weekly buyer signal teardown, and shipped the marketing site on Next.js and Vercel.

Clay Club Host and Co-Founder - Clay Club Toronto & Double Down Hacker House

2026 Jan - Present - Toronto, ON

  • Host the Clay community in Toronto, teaching signal driven outbound to GTM operators and revenue teams.
  • Built and operate a 7 person founder cohort focused on marketing and distribution, with weekly Friday demos.

Data Scientist - Masraff International

2024 Jul - 2025 Mar - New York, Remote

  • Designed interactive dashboards on 4M+ user purchase records with 20% improved data fetching efficiency.
  • Leveraged MLflow to visualize data insights and surface actionable metrics for stakeholders.

Technical Product Lead - Cogent Integrated Business Solutions

2023 Mar - 2023 Oct - MI, United States

  • Directed 15 researchers and data scientists shipping a data insights pipeline processing 1M+ data points.
  • Drove product growth through direct stakeholder engagement, translating technical capability into business value propositions that secured enterprise adoption.

Content & Community Organizer - AI Tinkerers Ottawa

2024 - 2026 - Ottawa, ON

  • Built automated editorial systems for event recaps, case studies, and workshop content.
  • Improved sponsor and attendee outreach response rates with audience-specific value propositions and Ogilvy-informed copy.

Education

Honours BSc. Applied Mathematics - University of Ottawa

BSc. Computer Science (Data Science) - University of Ottawa

Certifications

  • Cursor Ambassador
  • Clay Ambassador
  • Lovable Ambassador
  • Google Analytics Individual Qualification

Links

linkedingithubwebsitetwittertractioncal